A Detroit newspaper reported Henry Ford had purchased a huge insurance policy. A friend of Mr. Ford’s, who was also an insurance salesperson, was naturally upset and asked Ford why he did not buy from him.
Mr. Ford’s answer holds the secret of sales success for anyone selling anything! He replied, “Because you didn’t ask me.”
If you are hesitant to ask a prospect to buy for fear of appearing like a hard sell, high pressure salesperson, you need to get over it. After your presentation, asking for the order is your fundamental responsibility. So, ask. Ask enthusiastically. Ask confidently. And ask often.
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