DOES YOUR WEBSITE HAVE WHAT IT TAKES TO DRIVE TRAFFIC? Part 2
With the website being the most fundamental marketing tool, and the hub of all information, here are some additional critical factors to consider for your sales website:
CONTACT DETAILS
Providing immediate contact details such as email addresses and telephone numbers on the home page will give the site an open feel and add a personal touch, thus increasing user confidence and instilling credibility.
CREDENTIAL VALIDATION/TESTIMONIALS
Providing the kinds of information that establishes credibility and consumer confidence, such as awards, is a useful way to build trust with the consumer. Providing independent comments on positive experiences (applicable to the product or company) will have an even greater impact instilling confidence in your brand and qualitatively boosting the consumer’s perception of the quality of your product and company.
STATEMENT FROM MANAGEMENT
This content will share the vision and values of the people who envisioned and are building the community. This information provides credibility and legitimacy for the property.
UP-TO-DATE
All content published on the website should be recent and up-to-date.
DISCLAIMERS & TERMS OF USE
It is very important to supply the appropriate disclaimers, terms of use, privacy policy, and other legal terms.
Stay tuned for the next part of this article for more new home sales insights from real estate e-marketing expert Tom Nelson.
