What’s It Going To Take?

It was not until 1922 radio gave business a new platform from which to market and build meaningful customer relationships. It was two decades later that TV launched the next opportunity in the late 40’s and 50’s. 40 more years went by before the internet arrived. Now social media stares down the home-builder (and every other industry). Question: What should the horse and buggy driver have done when he noticed the automobile?