How Well Do You Know Your Potential Homebuyers?
Reaching your audience is the key to successful marketing, but in order to reach them, you have to really KNOW them. Who
January 6, 2015
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Has Your Builder Website Gone Responsive?
I was sitting with a builder not long ago and a sales professional was talking with a couple. I overheard this couple
December 9, 2014
What’s Fit to Print? Print Ads and Collateral for Today’s Homebuilder
Before the tsunami-like surge of the Web, homebuilders spent a large portion of their advertising budget on print—both ads and collateral materials.
November 25, 2014
The Smart Use of Real Estate Sites for Homebuilders
When searching for a high-ticket item—like buying a new home—your sales prospects are doing their homework. Not only is it their single
November 11, 2014
How to Maximize Your PPC Investment
I’ve heard homebuilders say that pay-per-click (PPC) advertising is a waste of money. “People don’t read those,” they say, and “It runs
October 28, 2014
Content Marketing Done Right
Earlier in this blog, I discussed the importance of content marketing done right on a homebuilder’s website. Posting quality content and doing
September 16, 2014
Where Should Your Marketing Dollars Go?
My last post offered suggestions for determining a reasonable marketing budget. Now, I’d like to give you some thoughts on where to
September 2, 2014
The Care and Feeding of Your Website Content
Think about your website as a fish tank. When there are plenty of colorful fish actively swimming around, it’s fascinating to look
August 5, 2014
Register for The New Rules for New Home Sales webinar!
Click here to register for The New Rules for New Home Sales webinar on Thursday, 4/17 from 12:00-1:00 p.m.!
April 8, 2014
Leak #3: Not Evaluating Sales Activities with Application of CRM – Leaking Profits: Article 6
As we continue to talk in our series about leaking profits, leak number three goes hand and hand with our previous leak
November 19, 2013
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