New Book: Secrets of New Home Sales Negotiation – Out Soon
My newest book, “Secrets of New Home Sales Negotiation, How to Achieve ‘Yes!’ Every Time,” is to be released in the next
September 12, 2011
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Video Blog: Social Networking Or Social Not-working
I get this question all the time, should sales agents be on Facebook during model hours. This is a great question and
August 25, 2011
Are you missing a country?
Bill Gates calls the Internet the greatest marketing tool since radio, telephone or television. He’s right. Consider these statistics: It took 37
June 9, 2011
But wait! There's more!
You won’t necessarily steal customers from competitors because your homes are the least expensive or because your builder offers the most incentives
June 1, 2011
Do you have a makeshift mindset?
Depending upon which economist is being quoted in the newspaper, housing sales are either so far down there’s no hope for recovery
March 2, 2011
HomeBuilders.com
Announcing the launch of HomeBuilders.com, the Ultimate Online Marketing and New Home Sales Resource Center dedicated to helping homebuilders and new home
November 9, 2010
Faintly Familiar Fable #2 – Outfoxed By Mrs. Cat
One day Mrs. Cat and Mr. Fox were having a conversation. Mr. Fox, who had an ego roughly the size of Rhode
November 4, 2010
Forget 3-D movies. You need 3-D Marketing.
Back in my early days of the construction business, I worked for a builder of high-end coastal homes. He once told me,
October 19, 2010
For every profitability hole, there’s a gullibility plug
When profits and sales drop, a naive mindset fills the void. Builders start thinking they need to sell more houses and offer
September 23, 2010
Profit or Loss?
It isn’t easy to make a profit in the construction industry; but it’s next to impossible to make one if you start
September 21, 2010
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