Business – A War Without Bullets
In 1964, two men shook hands and formed Blue Ribbon Sports, a running shoe company, inspired by a Japanese company. Five years
December 27, 2016
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Selling Is A Contact Sport
We have evolved into a culture that expects instant gratification. We want Wi-Fi everywhere so we can access anything we want, at
December 13, 2016
Work Harder on Yourself Than You Work On Your Job
The U. S. Navy Seals have a motto: The more you sweat in training, the less you bleed in battle. Muhammad Ali
August 30, 2016
Don’t be afraid to break the rules every once in a while
When designing the layout, color palette, and décor for a room (or house), most interior design professionals have rules about size, scale,
February 23, 2016
Where Should Your Marketing Dollars Go?
My last post offered suggestions for determining a reasonable marketing budget. Now, I’d like to give you some thoughts on where to
September 2, 2014
How Big is Your Marketing Budget?
Homebuilders frequently ask me how much I think they should allocate for their marketing budget. I find that, if they’re asking, they’re
August 19, 2014
Stick to Building Homes, Not Websites
We’ve become a DIY culture, where we’ve become empowered to undertake a wider variety of tasks than ever before. Need to fix
July 22, 2014
Leak #1 Marketing: Part 2 – Leaking Profits: Article 4
In part 1 of marketing leaks we discussed marketing technology where it’s been effective in the past and where it is going.
November 5, 2013
Interview: Kevin Oakley And His New eBook Presale Without Fail
There is a brand new resource being made available for FREE (you will need a special code at the end of this
September 15, 2011
But wait! There's more!
You won’t necessarily steal customers from competitors because your homes are the least expensive or because your builder offers the most incentives
June 1, 2011
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