Differential demonstration: Sell the location before the home
My last post explained the importance of differential demonstration when selling new homes. It’s a process that, when followed, provides a logical
My last post explained the importance of differential demonstration when selling new homes. It’s a process that, when followed, provides a logical
There are some purchases that warrant a thoughtful sales presentation, guiding the buyer to a passionate desire to buy. A car, a
Here’s a quick quiz. Which of the following strikes the greatest fear in the heart of a new home sales professional? The
I’ve heard sales people tell me that New Americans can be difficult or unethical when it comes to negotiating. They don’t adhere
Every sales professional knows that preparation is key to making a successful presentation. You need to invest the time to understand your
Why are so many people deterred when they get “No” for an answer to a request? Think back to your childhood when
Just as the sun rises in the east and sets in the west, it’s inevitable if you work in new home sales,
The brain is a magnificent tool, when used correctly. Unfortunately, most people misuse it. Your brain responds to questions, those that are
If you’re thinking that all you have to do is present the benefits and amenities of a new home in order to
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